Search Results Design: Best Practices and Design Patterns

If you’ve been assigned to design or provide the architecture for a large e-commerce project or other information-heavy website whose success depends on content findability, it is vital that the design and layout of the search functionality for that website is considered carefully.

The search results page is the prime focus of the search experience, and can make or break a site’s conversion rates. Therefore, bridging the gap between a user and the content or products they seek is a crucial factor in the success of any large website. The responsibility to design an effective search results page is best considered after a thorough examination of some of the features and functions found on search results pages from a number of popular niches.

In this article, we’ll look at a number of trends and practices incorporated on a variety of websites. From this examination, we’ll conclude with a summary of the best practices learned from the examples those sites have set. [Detail]