With tens of millions of blogs online today, major corporations have started to recognize the value of a corporate blog for communicating with customers. However, corporate blogging is far different than the more traditional blogging that most of us encounter on a daily basis. Corporate blogging brings its own unique set of challenges and opportunities that must be considered and addressed by the company in order for its users to have a positive experience.
In this article we’ll examine the issues that face corporate blogs, we’ll observe some current trends, and we’ll look at a large sample of blogs from companies of various sizes in a wide variety of industries. [Detail]
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